When you think of the Mexican Caribbean, you probably imagine turquoise waters, all-inclusive resorts, and dream vacations… But there’s another side far less touristy and far more strategic that has been growing quietly: the Mexican Caribbean as a Business Process Outsourcing (BPO) hub.
Today, the global BPO market moves around 350 billion dollars a year, and it will keep growing, reaching close to 440 billion by 2028. This isn’t a passing trend more and more companies are outsourcing processes to focus on their core and increase their speed.
Amid this global landscape, the Caribbean is emerging as a key region. And within that Caribbean map, Cancun and Quintana Roo are starting to play in a different league.
The Caribbean: From Vacation Destination to Global Services Engine
In recent years, the Caribbean has gone from being “just sun and beach” to becoming a driver of employment and investment through the BPO industry. From 2006 to 2020, the region received more than 1.3 billion dollars in investment for over 130 projects, generating tens of thousands of jobs and more than 200 service centers across different countries.
Jamaica and the Dominican Republic are currently the most well-known players, with tens of thousands of people working in contact centers and back-office services for brands in the United States and Europe.
But something very interesting is happening a little farther west…
What makes the Caribbean (and the Mexican Caribbean) so attractive for nearshore operations?
When a company in the United States or Europe asks itself where to build its nearshore operation, the Caribbean checks a lot of the right boxes:
- Time zone aligned with North America
It enables real-time operations, live meetings, and close supervision thanks to its geographic proximity and strong air connectivity. - Cost savings without sacrificing quality
Significantly lower labor and operational costs compared to the U.S. and Canada; in Mexico, savings can reach up to ~50% in contact centers and back-office services. - Bilingual and service-oriented talent
A young, multilingual workforce with experience in tourism and services; in Quintana Roo, this translates into a bilingual talent pool ready for CX and specialized support. - Corporate grade infrastructure
Fiber-optic networks, modern buildings, energy redundancies, and low latency to operate 24/7 at the level global brands demand - Cultural affinity and service with Latin warmth
The Mexican Caribbean combines proximity to U.S. clients with Latin hospitality, boosting CSAT/NPS and fostering stable teams.
So, why look at the Mexican Caribbean now?
If you’re a company evaluating where to grow your nearshore operation, timing matters.
Today, the Mexican Caribbean offers a combination that is hard to match:
- A global BPO market in constant expansion.
- A Caribbean region already proven as a services destination, with real success stories.
- Quintana Roo consolidating as “the next frontier” of BPO in the Caribbean, leveraging the Mexican ecosystem, the USMCA, and its international tourism identity.
Add talent, cost savings, proximity, infrastructure, and quality of life. The result: a nearshore operation that feels more like a natural extension of your business than a distant provider.
WePartner and the Mexican Caribbean: let’s do nearshore with a human touch
At WePartner, we believe the Mexican Caribbean is not just a great place for a vacation: it’s one of the most promising hubs for building Customer Experience, sales, and back-office operations to global standards.
We operate from Cancun and Mexico City, combining:
- Bilingual talent specialized in travel, hospitality, and other high-touch verticals.
- Operational governance, clear metrics, and BI dashboards to make data-driven decisions.
- A vision where technology scales… but human value remains at the center.
If you’re exploring opening or scaling your nearshore operation, the Mexican Caribbean deserves a spot on your shortlist.
Let’s talk.
Let’s talk about how we can design a BPO strategy together that harnesses the full potential of the Mexican Caribbean as a strategic hub for your next stage of growth.
Want to read the full study? Download it here.
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