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Consumidor 2026
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Consumer Trends 2026 and Their Impact on CX

What will consumers be like in 2026?
More impatient and selective: they accept AI for simple tasks, demand human intervention in complex cases, are skeptical of surveys, and expect tangible value (clear timelines and policies). They want explainable personalization and data control, as well as an inclusive and accessible experience across all channels.

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Ejecutiva presentando análisis de datos en sala de juntas
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Your customers speak in data—are you listening?

Data analysis in CX improves the customer experience because it allows you to make decisions based on real information rather than assumptions. Imagine your company is a dark room: you know there’s movement, you hear noise, but you can’t clearly see how everything is working.

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Comparativa entre atención humana y automatizada
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AI in CX: The Mistake That Breaks Customer Trust

AI in Customer Experience (CX) has become a hot trend because it promises to cut costs, streamline processes, and make companies more efficient. But here’s the uncomfortable question: are we truly putting the user’s experience first?

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